This year’s Super Bowl commercial collection set all types of new records. Less hashtags and sex, with more celebrities and sobs. Most of the veteran brands toned down their messages, while the newcomers literally emptied accounts to make their name. Overall, I really enjoyed this year’s selections, but there were a few that silenced me for a minute. What was pretty lucky for me was that I watched the game at a local theater that shows the Super Bowl and the away Jaguar games for free. There were around 50-60 people watching, ranging in demographics, and most pretty vocal throughout the game (which kept it fun). This included their ratings for the commercials. I agreed with most of the room’s consensus, although unfortunately I missed a few of them at the concession stand. Below are my choices for the Good, the Bad, the Weird and the Ugly. Enjoy! Continue reading
Videos
Best Election Day Commercial? Not from a Candidate or Super PAC!
VideoFor over a year now, we have seen and heard all the commercials, radio ads , web ads and banners. History was made once again Tuesday, a second term for the country’s first African American president. But who’s commercial reigned supreme on Election Day 2012? It wasn’t the President’s. And it wasn’t Mr. Romney’s. It was Nestle with their election advertisement from KIT KAT.
Journalists Now Carry Everything They Need – In a Backpack!
VideoJournalism was a powerful tool in the growing years of our country. It inspired thought and influenced political matters. What was just 100 or so papers and printers has progressed into a far more complex institution and idea. It is not simply a printer, editor, or writers per se. It includes photographers, graphic designers, copy editors, printers. layout designers, etc.
The last decade has introduced a technological era that has altered the approaches of journalism. There are more ways to gather information and sources for stories, advancement to the style and mechanics of print, and a broader field of information and “scoops” available.
C.K. 