This year’s Super Bowl commercial collection set all types of new records. Less hashtags and sex, with more celebrities and sobs. Most of the veteran brands toned down their messages, while the newcomers literally emptied accounts to make their name. Overall, I really enjoyed this year’s selections, but there were a few that silenced me for a minute. What was pretty lucky for me was that I watched the game at a local theater that shows the Super Bowl and the away Jaguar games for free. There were around 50-60 people watching, ranging in demographics, and most pretty vocal throughout the game (which kept it fun). This included their ratings for the commercials. I agreed with most of the room’s consensus, although unfortunately I missed a few of them at the concession stand. Below are my choices for the Good, the Bad, the Weird and the Ugly. Enjoy! Continue reading