University of North Florida

Senior Advertising Campaigns – Meros Academy

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At the University of North Florida, each advertising or public relations student must complete their “senior seminar” course, whether they join Campaigns or complete an independent study. The Campaigns class is widely recognized among communications’ students as your first step into the business world. The class is structured like a full service agency. There are many departments such as Creative, Events and Production; we elect campaign and department directors; and, most importantly, the class is assigned a real-life, in operation business to represent and “pitch”. Continue reading

Women in Business Society

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Last semester, I interviewed for and got the position for Marketing Chair for a student organization on campus called the Women in Business Society. This group is based out of the Coggin College of Business, however, obviously you don’t need to be a business major to be a member. Our main goals for the society is to educate and connect our members with the professional community in Jacksonville. We participate in many different volunteering opportunities and help our members with career planning, interview skills, and more.

As marketing chair, my main duties are to design the fliers/posters for our meetings and events, promote those designs across campus and our social media accounts, to which I monitor and play with. WBS has accounts for Facebook and LinkedIn, as well as a new Twitter account that I created for the group.

Below is a gallery of the many fliers and posters I have created so far for WBS. The group traditionally uses the services of Vistaprint to create their fliers. However, as an advertising major, I have been attempting to use the Adobe programs as much as possible to help myself and create more original images for WBS.

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My next major project with WBS is our upcoming annual Spring Forum. Forum is a full day’s event where we invite many, many speakers, representatives and professionals from different industries to network with our society and campus community. For the forum, we have invited Donna Orender, former president of the WNBA to be our keynote speaker. Alongside her, there will be three different breakout sessions with panels that the professionals mentioned above with sit on. Our members and guests will get the chance to discuss a variety of topics with these leaders, and then attend a networking social with them after the forum.

This is an event that we take great pride in as a society, and is something we work towards all year long. My position as marketing chair slips over to forum where I will help with creating ground signs, brochures/programs, event cards, invitations, table tents, signs and more. After the forum, I will include some examples of those marketing materials in a new post.

Taking Chances

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I would consider myself a traditionalist when it comes to my opinions of the world of journalism that I have studied. During my four years in high school, I was an active member of the yearbook staff. I loved every second of those years. While I was only enrolled in basic Journalism classes, I felt that they were more like real offices with deadlines and meetings. I loved having to go around to different events to snap key moments on our Cannon camera. I thoroughly enjoyed drawing our layouts by hand, editing the pages, and organizing the photos. However, my senior year – the year I became editor-in-chief – our procedures for producing our book had changed, and were moved from the traditional paper layouts, to an online website through our representative publisher. I was the last person to jump on board with the change. I disliked everything being online and digital, and missed the physical capabilities of working by hand. It was then that I realized how much technology will change our whole world. Continue reading