Throughout my Principles of Advertising course, I have been working with my first ad agency – wonder+ advertising. This agency is my class group in which we came up with a agency name, type of agency, individual positions and titles, and it all culminated in a brand analysis and campaign.

Our agency fought a bit over which brand we would choose to represent, but eventually we came up with Original Skateboards. This product and brand was perfect because it allowed our already creative and experienced agency a chance to branch out.

Our agency created three different ads for this project. Not one person worked on them all. Every one of us contributed to each ad. The last two, titled Urban Savvy Businessman and Family Longboarders

were the two we used in our campaign. They will be uploaded to this post soon.

Our final presentation went better than I thought it would. We each chose to wear a piece of red clothing to represent the brand’s colors. We knew our parts well, we executed passing the clicker during the presentation and were under our time limit. We received A’s for the project as a whole! If you’d like to see the presentation, you can find it here.

We went the extra mile with wonder+. We not only created our own website, but also a twitter account and now have a portfolio! You can learn more about our agency by going to our site here. Take the Wave With YouUrban Savvy Businesman