No one can argue that creating the perfect atmosphere, timing, lighting, movement, etc. is an easy task. Photographers, creative directors, set designers and producers all work the best they can with what naturally comes by. That includes making sure outdoor photos aren’t darkened from a cloud-covered sun, or that the wind makes a model’s scarf move just slightly, not obstructing any faces. Editors, photographers, models, art directors and more all want the perfect shot, spread, cover and publication. In the digital age, obtaining that perfection has become more than easy- but at a cost. Continue reading