Media Mix Marketing Solutions

WordPress

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It’s a little odd to title a post the same name as the site I am posting on (did that make sense?) In August, visual.ly posted an infographic breaking down the numbers for WordPress as of 2013. It’s astounding to see that there are 69 million WordPress websites in the world, and that 100,000 new ones are created every day! And Media Mix is included in the count! Currently, 11 of our clients have WordPress sites built by us, including our own. We manage these every day, week and month according to what events, specials or updates need to be added. Continue reading

Search Engine Optimization

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SEO Cycle

Most of what we offer in Media Mix is search engine optimization help. Now, this term may seem advanced, however it involves common sense issues that every business owner and consumer should understand. When we say that we provide SEO work, that includes more than just creating a paid search campaign, and actually the list can be quite long if you were to accomplish this task. Everything from listing your business on multiple directories, expanding landing pages on your site that drive the most traffic, using targeting keywords in your paid search, and much more. In Media Mix, this usually comes down to how well your site is organized, what paid search you are running, and getting the business name noticed through content and PR. Continue reading

Email Blasts and Newsletters

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iContact_white600Many of our clients include monthly or bimonthly email blasts or newsletters. Usually, we focus on current campaigns, special events or blog content. We use both major platforms for email marketing, Constant Contact and iContact. Some of our clients already had Constant accounts setup when we signed them, but any new clients get put on our iContact account (which I personally prefer.) We create almost all messages by hand in the Message Builders, once in while creating a template for a certain client. Continue reading

Social Media

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Social media is a tremendous growing industry, literally updating everyone’s lives to an exciting level.  I have always been attracted to the digital side of marketing, but also wanted to be involved in the guerrilla movement of social media. This position with Media Mix gave me that. I believe that social media is a very strong tool, and with the proper etiquette and creative thinking, can be world impacting.

One way to attract your viewers is through imagery. We like to try to use images in most of our posts as to catch the viewers eye. Especially in today’s world, the format that Instagram created is what Facebook has essentially turned into – it is no longer a social network but a photo sharing platform, only better. The artwork below are pieces that I made for Facebook, a newsletter or web banners. I used Adobe Photoshop, InDesign, and a free website called Pixlr.

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Media Mix Marketing Solutions

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February 3, 2013 – Not a date that most would really care about, unless you’re a Baltimore Ravens fan. It was the 2013 Super Bowl, and just another day to me. I just left my shift at Outback Steakhouse, and drove across town to join my then-boyfriend and his family for the rest of the game. I did not know that would be getting a first-hand crash course on the powers of networking!

It was there that I met my current internship supervisor, Natalie Dunlap, owner and president of Media Mix Marketing Solutions. Media Mix is a local Jacksonville advertising agency specializing in nothing and everything! The agency works in both traditional and digital media, and we are always becoming inspired for more. Even though we are a family of 7, we accomplish large scale projects, such as whole website designs and hosting, TV and radio production, etc.

Since working at Media Mix, I have gone from part-time intern to full-time employee. I have been established as the Social Media Director, managing our client’s social media accounts, Google listings, and performing monthly Search Engine Optimization (SEO) reporting. I have completed many different tasks for our clients, including writing scripts, updating websites through WordPress, established Google places listings, and produced monthly email newsletters.