This year’s Super Bowl commercial collection set all types of new records. Less hashtags and sex, with more celebrities and sobs. Most of the veteran brands toned down their messages, while the newcomers literally emptied accounts to make their name. Overall, I really enjoyed this year’s selections, but there were a few that silenced me for a minute. What was pretty lucky for me was that I watched the game at a local theater that shows the Super Bowl and the away Jaguar games for free. There were around 50-60 people watching, ranging in demographics, and most pretty vocal throughout the game (which kept it fun). This included their ratings for the commercials. I agreed with most of the room’s consensus, although unfortunately I missed a few of them at the concession stand. Below are my choices for the Good, the Bad, the Weird and the Ugly. Enjoy! Continue reading
media
Taking Chances
StandardI would consider myself a traditionalist when it comes to my opinions of the world of journalism that I have studied. During my four years in high school, I was an active member of the yearbook staff. I loved every second of those years. While I was only enrolled in basic Journalism classes, I felt that they were more like real offices with deadlines and meetings. I loved having to go around to different events to snap key moments on our Cannon camera. I thoroughly enjoyed drawing our layouts by hand, editing the pages, and organizing the photos. However, my senior year – the year I became editor-in-chief – our procedures for producing our book had changed, and were moved from the traditional paper layouts, to an online website through our representative publisher. I was the last person to jump on board with the change. I disliked everything being online and digital, and missed the physical capabilities of working by hand. It was then that I realized how much technology will change our whole world. Continue reading
C.K. 