Last semester, I interviewed for and got the position for Marketing Chair for a student organization on campus called the Women in Business Society. This group is based out of the Coggin College of Business, however, obviously you don’t need to be a business major to be a member. Our main goals for the society is to educate and connect our members with the professional community in Jacksonville. We participate in many different volunteering opportunities and help our members with career planning, interview skills, and more.

As marketing chair, my main duties are to design the fliers/posters for our meetings and events, promote those designs across campus and our social media accounts, to which I monitor and play with. WBS has accounts for Facebook and LinkedIn, as well as a new Twitter account that I created for the group.

Below is a gallery of the many fliers and posters I have created so far for WBS. The group traditionally uses the services of Vistaprint to create their fliers. However, as an advertising major, I have been attempting to use the Adobe programs as much as possible to help myself and create more original images for WBS.

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My next major project with WBS is our upcoming annual Spring Forum. Forum is a full day’s event where we invite many, many speakers, representatives and professionals from different industries to network with our society and campus community. For the forum, we have invited Donna Orender, former president of the WNBA to be our keynote speaker. Alongside her, there will be three different breakout sessions with panels that the professionals mentioned above with sit on. Our members and guests will get the chance to discuss a variety of topics with these leaders, and then attend a networking social with them after the forum.

This is an event that we take great pride in as a society, and is something we work towards all year long. My position as marketing chair slips over to forum where I will help with creating ground signs, brochures/programs, event cards, invitations, table tents, signs and more. After the forum, I will include some examples of those marketing materials in a new post.