At the University of North Florida, each advertising or public relations student must complete their “senior seminar” course, whether they join Campaigns or complete an independent study. The Campaigns class is widely recognized among communications’ students as your first step into the business world. The class is structured like a full service agency. There are many departments such as Creative, Events and Production; we elect campaign and department directors; and, most importantly, the class is assigned a real-life, in operation business to represent and “pitch”. Continue reading