Advertising is more than just creating a eye-catching print, or special effects commercial in order to sell a product. There are more complex tasks at stake when attempting to create an effective ad. The creator of that commercial or print ad must successfully appeal to the audience’s emotions. Emotional appeal, according to behavioral psychologist John B. Watson, is the most effective way to create an advertisement. More specifically, Watson states that appealing to the three emotions of love, fear and rage will influence consumer behavior the most (Watson 2000). The use of these appeals can be found in any advertisement, from commercial products to political ads. However, I feel there’s one key human emotion/feeling that is missing in these analyses. Continue reading