This year’s Super Bowl commercial collection set all types of new records. Less hashtags and sex, with more celebrities and sobs. Most of the veteran brands toned down their messages, while the newcomers literally emptied accounts to make their name. Overall, I really enjoyed this year’s selections, but there were a few that silenced me for a minute. What was pretty lucky for me was that I watched the game at a local theater that shows the Super Bowl and the away Jaguar games for free. There were around 50-60 people watching, ranging in demographics, and most pretty vocal throughout the game (which kept it fun). This included their ratings for the commercials. I agreed with most of the room’s consensus, although unfortunately I missed a few of them at the concession stand. Below are my choices for the Good, the Bad, the Weird and the Ugly. Enjoy! Continue reading
branding
DUUUVAAAL Needs a Geofilter
StandardLiving in a city going through its renaissance is extremely exciting, but only if everyone is involved and active. There are many organizations and groups supporting our Jaguars, the historic districts of Jacksonville and our community events, and when you search local hashtags, we outrank other major cities in the state. In my opinion, there is one thing could make this revitalization better and more interactive – Jacksonville’s very own Snapchat Geofilter! Snapchat introduced it’s Geofilters last summer as an added feature for its users. This allows Snapchat users in specific market areas to add custom overlays to their snaps for personalization. Some examples of this would’ve been seen by users during the College Gameday games on Saturdays and while visiting Disneyland.
Jowers Brewing
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My husband and I have close friends who recently began home brewing for a new hobby. My husband automatically offered his help with the brewing side of it, but I wanted to assist their project in some way too. That’s when our friend’s wife said she was thinking of creating labels for the beer and having them printed – that was it! Once I heard the name of the first beer, I had a grand idea in mind and got working. Continue reading
Original Skateboards Magazine Ads
StandardAs promised, I have finally provided the final draft magazine ads for Original Skateboards that my agency Wonder+ created last semester. In wanting to practice my skills of Photoshop and Indesign, I tried working on the ads first before sending it to my team for touch-ups. For example, this first, family-looking ad, I used Photoshop to insert the skateboards in to the image of the entry way. One of my team members, Adam Lankford, edited those changes and added the copy and logos.
As for the Businessman ad, our team member Courtney Boydston is an aspiring photographer and spent a good amount of time working with Ricky Horton, the actor, on getting the perfect shot. We chose this shot because of the great negative space to place copy and logos, as well as it being an interesting angle. Overall, we were pretty simple in the ads, but complex in the concept and branding for this campaign.
“Curiouser and Curiouser”
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“‘Curiouser and curiouser!’ cried Alice (she was so much surprised, that for the moment she quite forgot how to speak good English); ‘now I’m opening out like the largest telescope that ever was! Good-bye, feet!'” – Lewis Carroll
Advertising is more than just creating a eye-catching print, or special effects commercial in order to sell a product. There are more complex tasks at stake when attempting to create an effective ad. The creator of that commercial or print ad must successfully appeal to the audience’s emotions. Emotional appeal, according to behavioral psychologist John B. Watson, is the most effective way to create an advertisement. More specifically, Watson states that appealing to the three emotions of love, fear and rage will influence consumer behavior the most (Watson 2000). The use of these appeals can be found in any advertisement, from commercial products to political ads. However, I feel there’s one key human emotion/feeling that is missing in these analyses. Continue reading
People Only Care for What They Know
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When was the last time you went to the grocery or typical drug store and decided on a particular brand for a product simply because you recognized the name? Consumers continuously go this route when shopping for different products, and psychology supports this action in a very simple way: People are more attracted (not just physically, but cognitively) to products, places, or people they are more familiar with. Continue reading
C.K. 