For a PDF printable version of Courtney’s resume, click here.

EDUCATION
Bachelor of Science in Communication – Advertising	Spring 2014
University of North Florida	Jacksonville, Fla.
Senior Campaigns – Creative Director	Spring 2014
Awarded Dean’s List	Spring 2012
EXPERIENCE
Programmatic & Yield Analyst	Oct. 2016 – Present
Cox Media Group	Atlanta, Ga.
Analyze digital inventory and manage programmatic sales for 75+ sites Develop strategies and marketplace deals to increase monetization Present revenue analytics reports and site trends to digital stakeholders Support in-market sales teams in yield management and campaign optimizations
Digital Campaign Specialist	Mar. 2015 – Oct. 2016
Cox Media Group – Local Solutions	Jacksonville, Fla.
Created and launched digital campaigns for sales clients of Action News Jax Analyzed campaign elements and applied optimizations to maximize success Provided clients with detailed campaign summary reports Onboarded sales teams in a new digital campaign order management system
Account Executive	Feb. 2013 – Dec. 2014
Media Mix Marketing Solutions	Jacksonville, Fla.
Planned and executed creative campaigns and events for clients Managed social media, websites and email marketing for clients Monitor client’s search engine optimization and website traffic analytics Developed yearly budgets and proposals for client advertising and campaigns
RELATED EXPERIENCE
Marketing Director	Oct. 2012 – May 2013
Women in Business Society	University of North Florida
Managed and updated the society’s online social platforms daily Created and promoted marketing materials for events for print and social Engaged with members through social media and email marketing
Volunteer Supervisor	Aug. 2010 – Present
Amelia Island Conventions & Visitors Bureau	Amelia Island, Fla.
Volunteer with the Annual Great Southern Tailgate Cookoff committee Manage and assist bartenders during event Promote event through flyers, brochures and social media Participate in post-event discussions to review event organization
Editor-in-Chief, Co-Editor, Sports Editor	Aug. 2005 – May 2009
Fernandina Beach High School Pirate Yearbook	Fernandina Beach, Fla.
Contributing writer for all four years Designed and crafted a full book layout with multiple section layouts Managed budget, business ads, development costs Represented yearbook at all school, county events and senior photos Examples available upon request
Skills
Programmatic Advertising • Yield Management Google Platforms (DFP, AdX, Analytics, AdWords) Social Media Marketing & Management Adobe Illustrator • Adobe Photoshop • Adobe InDesign Search Engine Optimization • AP Style • Script Writing Event Promotion • Press Releases • Email Marketing