My neighbor works with Burro Bar in Downtown Jacksonville with their marketing and promotions. She has been creating band posters for their upcoming shows for a while now, but wanted to change it up. Instead of creating an individual poster for each band, she wanted to make a weekly schedule poster that lists them all. She got off to a good start with the concept, but just needed help with the design.
Here is the final poster that was approved. This was created entirely in Photoshop using basic text and shapes, and Burro’s official logos.
One of my previous clients was asked to be a sponsor for this year’s “Anything Goes Tailgate” for the Georgia/Florida college football game. This year’s event featured a full performance the night before the game from a new country duo, Florida Georgia Line. My client received three pairs of tickets, among other offers, for being a sponsor, so we created a Facebook campaign to hold a contest for the ticket giveaway.
My husband and I have close friends who recently began home brewing for a new hobby. My husband automatically offered his help with the brewing side of it, but I wanted to assist their project in some way too. That’s when our friend’s wife said she was thinking of creating labels for the beer and having them printed – that was it! Once I heard the name of the first beer, I had a grand idea in mind and got working.
Another required class for the advertising program is Advertising Media Graphics. This is the intro design class for the program, and covers Adobe Photoshop and InDesign. One of the InDesign projects asked us to find an article, any article, written in the last 30 days, that we would use as content for a magazine spread. The layout and design was to be totally original, just the copy was used from the original article. Some of the skills and functions used in this project were character styles, paragraph styles, baselines grids and advanced use of text wrapping.
Many of our clients include monthly or bimonthly email blasts or newsletters. Usually, we focus on current campaigns, special events or blog content. We use both major platforms for email marketing, Constant Contact and iContact. Some of our clients already had Constant accounts setup when we signed them, but any new clients get put on our iContact account (which I personally prefer.) We create almost all messages by hand in the Message Builders, once in while creating a template for a certain client.
C.K. 