Many of our clients include monthly or bimonthly email blasts or newsletters. Usually, we focus on current campaigns, special events or blog content. We use both major platforms for email marketing, Constant Contact and iContact. Some of our clients already had Constant accounts setup when we signed them, but any new clients get put on our iContact account (which I personally prefer.) We create almost all messages by hand in the Message Builders, once in while creating a template for a certain client.
I have worked on many types of email blasts for different clients since I started. For new clients, I create headers and footers to use for all messages, and make sure I have transparent logos and social media icons handy. The layouts are just determined on what content needs to be included for that message. Our email blasts are usually for specials, holidays and events, and the newsletters are more content filled and annual.
(Click the Links Below to View Examples)
Adventure Landing Press Release, October 2013
Transformation Pilates, October 2013
C.K. 